Press
2027 Design Revealed!
June 20th, 2026
"Welcome to the Neighborhood" depicts a family of bluebirds moving into their new home and amid the happy chaos, new neighbors arrive to roll out the welcome mat. A rosy-cheeked squirrel cradles an armful of acorns, a friendly skunk presents a fragrant bouquet of tulips, and a cheerful groundhog brings a bundle of fresh-picked carrots. The home, a storybook cottage rising from a flower-lined hillside, features gabled, shingled roofs, gingerbread trim, arched windows spilling over with flower boxes, and a cozy round doorway tucked into its tree-trunk base. A white picket fence, a winding garden path, and a carpet of pink, purple, yellow, and orange flowers frame the scene. Together, the home and the neighbors paint a warm and whimsical portrait of community, kindness, and a celebration of what Tournament of Roses Association's president Terry Madigan describes as “that sense of belonging that people really need, and you find in South Pasadena Read the South Pasadenan article to find out more about our unveiled design for the 2027 Rose Parade!
